OSSera's Service Quality Management Case Study has been featured in the TMF Case Study Handbook 2012. The TMF Case Study is only available to TMF Members.
Consistent processes deliver more than 50 percent greater efficiencies in launching new services
Summary: MIMO Tech Co. Ltd. of Thailand is an IT service provider and content aggregator for value- added services such as mobile, broadband and content. The provisioning of value-added services was becoming increasingly complex and more important to its business in terms of remaining competitive and retaining market share. In addition, the value-added services’ architecture was not flexible enough to support dynamic marketing, technological changes and new business models. It turned to a unified service management tool, aligned with TM Forum’s Frameworx suite of standards, to achieve its business transformation. This helped it reduce operating expenditure by 20 to 30 percent through greater efficiencies between service modeling and monitoring. It also continues to see at least a 50 percent improvement in efficiencies in offering new value-added services compared to the way it used to work. These value-added services include customer-facing services like music, SMS/MMS, call management and downloads among others, and resource-facing services like GPRS/GSM, Edge/UMTS and IP.
About MIMO Tech Co. Ltd:
Advanced Info Service (AIS) is the top Thailand mobile telecommunication company with 54% revenue market share. As of December 2010, the Company registered 31.2 million mobile subscribers, representing 45% subscribers market share. With over 20 years of operation, AIS continues to deliver excellent service to Thai community through superior network covered more than 97% nationwide. In addition to the mobile operator business, AIS also have subsidiary companies which are determined to support the core business operation.
The growing demand of content, application, and mobile internet and wireless broadband are the crucial revenue stream of the telecom business. As, we commit to bring advanced technology and innovation to customers. AIS recently upgraded the technology on the current 2G network to “EDGE Plus” which supports maximum data upload speed of 236 kbps and download speed of 296 kbps with Dual Transfer Mode (DTM) which allows a simultaneous voice call and data connection. In early 2010, we established the subsidiary called MIMO Tech Co., Ltd. (MMT) to operate as a data content aggregator or a pool of content and application which will support various services of AIS and other subsidiaries from the growing consumer demand on mobile data.
Reference AIS for more details.
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