What is special about OSSera?

We can look at multiple key differentiators with OSSera:

• The Technology and Architecture
• The Standards Alignment
• The Team of Experts

But fundamentally it is the Service Management approach.  OSSera has a unique approach which is different from what others are saying in the market.

What are others saying?

By referencing the TMF eTOM we've simplified the map for the sake of discussion.  Other traditional solutiions are represented below and positioned in black arrows:

• horizontally in the Resource Domain and Service Domain.  
• vertically in the Strategy, Infrastructure, Product (SIP) and Operations business process domains.

What we see in the industry is a wide array of solutions that CSPs have already installed or can purchase from various OSS vendors.  There are traditional bottom-up resource management products including:

• Inventory
• Fault Management
• Performance Management
• Probes and Agents 

All provide some key functionality at the resource level.  Some have extended up in the last decade into the Service Management domain but still have not connected the dots very well.  Each is still a silo'd solution and it is very difficult to manage services end-to-end.  Probes and Agents typically provide metrics at the end-user level (i.e.: mobile wireless smartphone, PC, or home IPTV service) valuable for Customer Experience Management yet may not provide the core end-to-end view into a complex service offering.  Probes and Agents do provide a top-down approach to service management through the customer experience.

What is OSSera's Approach?

OSSera is less bottom-up or top-down but more

• left to right...
• SIP Planning to Operations.  
• This focus is less managing every single resource and more every single service.  
• The focus is less fault versus performance management to more service management
• Less Inventory Management but leveraging inventory data to create nodes, node groups, and network paths which are critical to a Service Sequence.
• Not just Service Impact but also Service Sequence and Service Topology first

OSSera enables SIP:

• Strategy - What Services are most important and have the greatest ARPU?
• Infrastructure - What nodes, node groups and network paths impact those Services?
• Product - What Service Sequence Diagrams and Topology Diagrams are required to model these complex services?

then OSSera enables Operations... both SIP and Operations in a Unified Data Model (UDM) 

The OSSera approach involves a primary focus on the Service Management Domain and Service Planning tools.  These rich Service Specification and Catalog planning tools allow a planner to create service impacting nodes, node groups, and network paths which are glued together with a Service Sequence, Topology, and Impact diagram for critical Customer-Facing and Network-Facing Services.

Then everything is modeled and stored in the Unified Data Model (UDM) connecting the points across all services.

Also the UDM is the glue between organizations from the SIP Planning teams to the Operational stakeholders.  All service diagrams, node groups, nodes, and network paths are now accessible to the Operation teams with real-time alert status indicators.  Real-time events, threshold crossing alarms, as well as KPI/KQI metrics are available to the Operational teams to determine Service Problem, Service Quality, and Service Impact Analysis.

This is the fundamental difference with OSSera's solution:

• Connecting the Dots across Service and Resource Management silos
• Connecting the Dots across SIP to Operational organizations

Download our latest Case Study where we are managing over 2000+ wireless and broadband services for the largest mobile service provider in Thailand.

OSSera has been nominated for the 2012 Pipeline Innovation Awards in the following categories:

• Best Product Innovation, and
• Best Deployment

...recognizing OSSera's OSS deployment for Service Planning and Monitoring of over 2000+ services - See Case Study.

Pipeline's innovation awards recognize the top innovators for advancements in the following communications technology categories:

• Innovations in Customer Experience Management (CEM)
• Cloud Innovation
• Advancements in Video
• Innovations in Networking
• Technical Innovation
• Best Ecosystem
• Product Innovation
• Advanced Connectivity
• Best Deployment
• Most Innovative Company

The 2012 Innovation Awards are a regenesis of Pipeline's former awards program and have been met with great enthusiasm and excitement throughout the global communications industry. Over 100 nominations have been submitted for well over 50 companies within the 10 innovation categories.

OSSera is committed to a broad set of technologies and solutions supported by the OSSera platform including:

• Mobile and Broadband Content Aggregators
• Leased-Line Services Management
• CE/ME - Carrier Ethernet and Metro Ethernet Services
• IP-RAN Service Management
• LTE/4G and 3G Customer Experience Management

Carrier Ethernet (CE) is at the center of this transformation.  CE uses the resiliancy of ethernet with the carrier qualities of SDH.  CE is a VPN replacement and access to internet and IP-VPN services.  The Metro layer needs to be highly available.  Carriers needs to differentiate themselves and convergence is driving change.

MPLS & Ethernet WC in Paris

Mobile Backhaul Testing

Ciena at the Cable Show

What is Carrier Ethernet?

This blog will be an introduction to the OSSera solutions that will be discussed in upcoming blogs from our CTO David Deng.

In previous blogs we discussed the goals and industry definitions around Customer Experience Management (related CEM blogs).  OSSera's Customer Experience Manager functional architecture includes the following from the bottom up:

• Data Collection - leveraging the OSSera adapters to collect and normalize data (such as xDR, syslog, performance matric, etc) from different data sources.
• Data Indexing - messages are indexed appropriately such as by customer group.
• Data Mining - for quickly and effectively finding valuable data.
• Data Warehouse – Large volumes of data are processed efficiently stored for hourly, daily, weekly, monthly, or any user-defined time reports.
• Data Correlation - Filtering, suppression, and correlation logic is applied where appropriate for real-time and on-demand.
• Administration Tool - used to modify the above items. 
• Reports –present customer experience.
• OSS Interfaces - such as integration to existing CRM, Service Management, and SLA

We recently started working with a CSP which has two probe vendors for Wireless xDR processing. Sample data was downloaded for a relatively short period (~1 week) and this was around 1Teribyte of data.  Processing xDR data requires tremondous high computer power and we believe OSSera's symmetrically distributed load balanced platform is the key to enabling high performance computing for CEM.

Download our latest brochure for more information on OSSera's CEM:

Live Broadcasting Link: Mobile World Live

Complete tour of MWC in 3 minutes! from TelcoProfessionals on Vimeo.

GSMA MWC from TelcoProfessionals on Vimeo.

Analyst views on first 36 hours of MWC. from TelcoProfessionals on Vimeo.

Mobile World Congress 2011 was by all accounts a record-breaking year:

• Highest-ever total attendance:  more than 60,000
• Largest-ever senior-level audience: more than 58%
• Highest-ever number of CEOs in attendance: more than 3,000
• Largest-ever number of exhibitors:  1,400
• Largest-ever number of press: 2,900+ press members representing 1,500 media outlets
• Largest-ever gathering of Mobile App Developers: more than 12,000

 
Year over year, the GSMA Mobile World Congress attracts the largest number and highest-quality attendees of any event in the mobile industry. And true to our name, this is truly a global event: attendees came from 200 countries from around the world.

OSSera is looking forward to keynotes, speakers, and analysis on this event.  OSSera's Service Strategy, Infrastructure, and Product Planning framework for more effective, available, and flexible Service Monitoring is the key to business transformation.  Operational Support Systems will not be a key focus of the GSMA Mobile World Conference but it will definitely be an underlying enabler for the mobile services of today and tomorrow.

For more information see what we are doing for AIS Thailand, the leading mobile and broadband content service provider in Thailand with over 2000+ services and 30 million mobile subscribers.  See Case Study.

Also please see our CEM blog series which defines CEM both in the general perspective and the more specific industry perspective as it pertains to xDR probe data collection, indexing, data mining, and analysis for Customer Experience and QoS.

"Far more than a mere communication device, mobiles now serve as our books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world. Mobile World Congress 2012 will celebrate the current state of mobile and offer a glimpse into where mobile has the potential to go next." GSMA World Conference, 2012