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Consistent processes deliver more than 50 percent greater efficiencies in launching new services

 

OSSera's Service Quality Management Case Study has been featured in the TMF Case Study Handbook 2012.  The TMF Case Study is only available to TMF Members.

 

Consistent processes deliver more than 50 percent greater efficiencies in launching new services

Summary: MIMO Tech Co. Ltd. of Thailand is an IT service provider and content aggregator for value- added services such as mobile, broadband and content. The provisioning of value-added services was becoming increasingly complex and more important to its business in terms of remaining competitive and retaining market share. In addition, the value-added services’ architecture was not flexible enough to support dynamic marketing, technological changes and new business models. It turned to a unified service management tool, aligned with TM Forum’s Frameworx suite of standards, to achieve its business transformation. This helped it reduce operating expenditure by 20 to 30 percent through greater efficiencies between service modeling and monitoring. It also continues to see at least a 50 percent improvement in efficiencies in offering new value-added services compared to the way it used to work. These value-added services include customer-facing services like music, SMS/MMS, call management and downloads among others, and resource-facing services like GPRS/GSM, Edge/UMTS and IP.

 

About MIMO Tech Co. Ltd:

 

Business Overview

Advanced Info Service (AIS) is the top Thailand mobile telecommunication company with 54% revenue market share. As of December 2010, the Company registered 31.2 million mobile subscribers, representing 45% subscribers market share. With over 20 years of operation, AIS continues to deliver excellent service to Thai community through superior network covered more than 97% nationwide. In addition to the mobile operator business, AIS also have subsidiary companies which are determined to support the core business operation. 

The growing demand of content, application, and mobile internet and wireless broadband are the crucial revenue stream of the telecom business. As, we commit to bring advanced technology and innovation to customers. AIS recently upgraded the technology on the current 2G network to “EDGE Plus” which supports maximum data upload speed of 236 kbps and download speed of 296 kbps with Dual Transfer Mode (DTM) which allows a simultaneous voice call and data connection. In early 2010, we established the subsidiary called MIMO Tech Co., Ltd. (MMT) to operate as a data content aggregator or a pool of content and application which will support various services of AIS and other subsidiaries from the growing consumer demand on mobile data.

Reference AIS for more details.

Our original TMF Case Study is also available here.

Brochures on Service Manager:

TMF Management World Asia 2012 - OSSera presenting Case Study

 

 

We are honored to be selected to share our Case Study at TMF Management World Asia.  David Deng, CTO and co-founder of OSSera, Inc. will be presenting with our customer.

 

Track 2: Leveraging Frameworx and Best Practices for Effective Business and IT Operations

 

Tuesday, February 7th, 5:30  - 5:50 PM

Using Frameworx in Implementing a Unified Service Management Tool –Improving Organizational Collaboration and Communication

Examining the drivers for developing a  Unified Service Management Tool to improve business processes at the service level in the Strategy, Infrastructure, and Product (SIP) area as well as Operations.

Outlining the development of an enterprise-wide Service Management application, which enabled solidification of  the Service Development and Management processes in the SIP area and Service Management and Operation processes  

Quantifying the benefits in terms of information sharing, process unification/implementation, cost saving and revenue increasing in service management 

 

SPEAKERS:

Suphachet Phermphoonwatanasuk, Senior Architect,  MIMO Technologies, a subsidary of AIS, Thailand (Dr. Joe)

Fazhong Deng, CTO and Founder, OSSera, Inc

 

David Fazhong Deng, Co-Founder & CTOChairman of the Board

David has over 20 years of experience in software architecture and building teams.  He co-founded OSSera, Inc in 2007 based in Davis, California and has been the Chairman of the Board & CTO since then.  Prior to that, David had worked for Objective System Integrators and Agilent Technologies for more than 10 years as Senior Software Engineer and Software Architect.  David graduated with a M.S. in Computer Science from the University of Nebraska.  David continues to contribute to many high-tech forums.  He is a respected member of the Telecom Management Forum (TMF) and continues to lead OSSera, Inc. in building products that meet the TMF Frameworx standards.

 

February 7-8, 2012
Pan Pacific Hotel, Singapore 

The Asian communications market is fast evolving, and service providers are facing more challenges than ever before as they look to sustain growth and meet the ever-changing needs of their customers. Amid falling ARPU for voice, a growing gap between data services and revenues, network and service convergence, strong competition, and impending market saturation, how can service providers navigate these obstacles and come out on top? 

Now in its fourth year, TM Forum’s Management World Asia 2012 is the only Asian event that bring together leaders from the global communications industry to explore how service providers can transform to enable operational efficiency and innovation in new services through two full days of inspiring presentations, unrivaled networking, and critical education. 

TM Forum Management World Americas 2011

November 8, 2011

TM Forum's Management World Americas 2011 is the only conference that takes you from cutting-edge new business models, all the way to the practical challenges surrounding the creation, delivery and monetization of successful services.
 
OSSera, Inc. Invites you to join us in Orlando, Florida, for the TM Forum Management World Amerias!
 

Attending will be:

  • Andrew Lee, VP of Marketing 
  • Dennis Aguilar, VP of Customer Development and Sales 

Agenda:

Special Note:  If you do want to meet with us during one of the sessions below we have two representatives so we can make the time during any time slot best for you.  However if you want to meet with both Dennis and Andrew we have only the "Open" timeframes below.

  • Monday Spotlight
    • Open Networking
  • Tuesday
    • Stratecast Analyst Meeting
    • Pipeline Press Meeting
    • OSS Observer / Analysys Mason
    • TMF Lunch & Learn Frameworx
    • TMF Relationship Meeting
    • Networking
  • Wednesday
    • B/OSS Industry Press Meeting
    • Cisco Hospitality Suite
    • Lunch & Learn Frameworx - Networking
    • Latin America Networking Session
  • Thursday
    • Stratecast Analyst Meeting

Where can you find us?

We will be updating Twitter with our locations for those that want to meet and greet us.  Currently we plan to be in the Press Area, Expo Area, or TMF Sales rooms.

Meet and Greet:

About Us  -  OSSera, Inc. is a global provider of Operational Support System (OSS) solutions for IT organizations, service planning, service operations, and network operations.  OSSera's multi-threaded symmetrically distributed platform fully leverages modern multi-core server hardware to provide higher flexibility, reliability, and scalability for service and resource management solutions.  OSSera's products support the TM Forum's suite of standards especially in the area of Service Management, Fault Management, Performance Management, Data Mediation, and Configuration Management.   Meet the management team.
 
TMF MWA 2011: OSSera Announces SQM 2.1 Empowering Service Planning (Free Download)

SACRAMENTO – 8 Nov 2011: OSSera, Inc. today announced Service Quality Manager (SQM) release 2.1. The Service Management framework has been enhanced to empower Value-Added-Service (VAS) planners by allowing them to model service blueprints remotely.  Also with OSSera’s Unified Performance Management the framework can manage and monitor KPI/KQI’s, apply dynamic baselines, generate Threshold Crossing Alarms (TCA’s), and monitor service quality.

Value-Added-Services are planned daily and nightly by service and engineering planning. .  Due to security issues, travel, and other roadblocks they do not always have access to the main server to access data from the OSSera Service Planning application so they required the ability to draw up service blueprints offline and then upload and map the new blueprints to managed resources the next morning in the office.  SQM 2.1 can now empower over 50 planners to model over 2000+ Service Models on their laptops without requiring access to the host.  Service blueprints stored locally will synch up automatically when connected with the central object model database and then can be deployed into operations for monitoring.

With these tools users can design their services with the following blueprint diagrams including:

  • Service Flow (Sequence) Diagrams,
  • Service Path (Topology) Diagrams,
  • Network Path Diagrams, and
  • Service Impact Diagrams.

OSSera will provide complimentary downloadable copies of the Service Planning tools to TeleManagement Forum (TMF) members following Management World Americas 2011. (Sign up for our Newsletter with a TMF, Analyst, CSP, NEM, or SI corporate email to qualify for this free download.)

"OSSera has a unique approach to Service Management by first focusing on the eTOM Strategy, Infrastructure, and Product business processes for Operational Readiness." said David Deng, CTO and co-founder, OSSera, Inc., "The same blueprint diagrams are then deployed into OSSera’s OSS Explorer, a symmetrically distributed multi-threaded runtime platform providing 99.999% availability in monitoring services."

“We want to support the TMF community by providing OSSera’s Service Planning tools.  We are first going to seed our tools with example diagrams before we release them to the TMF community. Please sign up on our website for the OSSera Newsletter so we can notify you when the software download is ready”, Mingxia Zhang, CEO of OSSera, Inc.

“We want to thank the TMF for selecting our SQM Case Study to be featured in the TMF Case Study Handbook 2012.  We also look forward to presenting at Management World Asia 2012 and possibly Madrid, Spain as well.  Thank you TMF for all your support. Please contact us below to schedule a meeting.”, Andrew Lee, VP of Marketing, OSSera, Inc.

Sign up for the OSSera Newsletter to be notified of software availability: http://www.ossera.com

Follow OSSera on Twitter @ossera

OSSeraTV Youtube Channel: http://www.youtube.com/user/osseratv

Contact:

Andrew Lee

916-290-9300

andrew_lee@ossera.com

About Us  - OSSera, Inc. is a global provider of Operational Support System (OSS) solutions for IT organizations, service planning, service operations, and network operations.  OSSera's multi-threaded symmetrically distributed platform fully leverages modern multi-core server hardware to provide higher flexibility, reliability, availability and scalability for service and resource management solutions.  OSSera's products support the TM Forum's Frameworx suite of standards especially in the area of Service Management, Fault Management, Performance Management, Data Mediation, and Configuration Management.  

OSSera Executive Team attends TMF Frameworx Spotlight in Beijing, China

wikipedia: China

 
TM Forum's Frameworx Spotlight on Developing Operational Efficiencies in China was held on October 18, 2011 at the International Hotel in Beijing.  Three people from OSSera attended the meeting:
  • Mingxia Zhang, CEO, 
  • David Deng, CTO,  and
  • Hongqi Wang, Architect. 
 
The opening keynote speaker, Tony Poulos, Market Strategist of TMF introduced the TM Forum Frameworx to the audience.  One of the interesting slides Tony showed during the presentation was the importance of  Frameworx for  business transformation.  Interestingly, without the guidance of applying TMF Framworx standards the success rate was 40% vs. 80% when applying Frameworx.
 
So during the question and answer session, David asked Tony where were these numbers from and Tony referred to a Gartner survey.  Then Mingxia also posed a question that most of the TMF point of views and Tony's pitches were from an operators' perspective, and Mingxia asked Tony how Independent Software Vendors could contribute to the TMF Frameworx, especially as a software star-up company...
 
What and how can OSSera support the TMF Frameworx movement?  Tony encouraged OSSera's continued involvement in TMF activities and applications of Framework principles in our software design and development.
 
The following three presentations were from the three largest operators in China:
 
(1) Leveraging TM Forum's Frameworx to Enhance the Customer Experience;
(2) Enabling a Smooth Transition with the move forward to Cloud within China Mobile's IT Systems;
(3) Applying TM Forum's Information Framework (SID) Resource Model at China Telecom to enable business agility.  
 
"According to my personal opinion, only the 3rd presentation from China Telecom was really related to TM Forum's Frameworx and its application on increasing operational efficiencies. " Mingxia Zhang, CEO, OSSera, Inc.
 
"China Telecom also noticed that there is lack of details in SID for SIP area. I personally did not find that SID is not complete in SIP area but found TAM is weak in SIP." David Deng, CTO, OSSera, Inc.
 
We look forward to collaborating further with the TMF in Management World Americas November 8-10, 2011 in Orlando, FL.
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About Us  -  OSSera, Inc. is a global provider of Operational Support System (OSS) solutions for IT organizations, service planning, service operations, and network operations.  OSSera's multi-threaded symmetrically distributed platform fully leverages modern multi-core server hardware to provide higher flexibility, reliability, and scalability for service and resource management solutions.  OSSera's products support the TM Forum's suite of standards especially in the area of Service Management, Fault Management, Performance Management, Data Mediation, and Configuration Management.   Meet the management team.

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